R.E.S.E.T

Respect. Empathy. Service. Engage. Transcend.

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​Consider the daily life of a police officer, irrespective of skin color, gender, education, or military background. This scenario may seem straightforward, but what if recruits who seek to make a positive impact could be truly inspired by an accurate portrayal of what a police officer experiences every day?

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Movies, popular culture, and media often highlight the dramatic and sensational aspects of law enforcement. However, if service and the desire to enact change are among the top reasons recruits enter the profession, should we not reveal the reality? In many ways, the daily routine of policing already embodies these ideals.

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While the more thrilling aspects of the job—such as working with K9 units, helicopters, SWAT teams, and fast vehicles—have their place, these are not the primary draw for every potential recruit. Our recruiting efforts and materials must provide a balanced and realistic representation of the job's daily tasks. The most effective approach is to simply and accurately convey what policing truly involves on a day-to-day basis.